Business Analyst @ CQ Fluency · Automation Consultant @ Wings4U · Open to leadership roles
Hi, I'm Edwin Santos Business Analyst & Automation Consultant
I turn data into profitable business decisions and lead teams that build measurable outcomes. Specialized in SQL, Power Platform, Python, GenAI + MCPs. Working with international teams across the US, Canada and Europe from Lima. Currently pursuing an MSc in Business Analytics at Pontificia Universidad Católica de Chile — ranked #1 in LATAM.
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Dashboards & automations
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Countries served
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Students taught (Power BI)
Power BI
Power Platform
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About me
I'm a Business Analyst and Automation Consultant based in Lima, with a dual background: Mechanical Engineering and Analytics for Business. That mix gives me a particular take on data: rigorous like an engineer, strategic like a business leader.
I currently split my time between three roles. As a Business Analyst at CQ Fluency (New Jersey, USA) I own Power BI dashboards and Power Platform automations. As an Automation Consultant at Wings4U (Prague, Czech Republic) I design low-code solutions and build custom MCPs to power their Customer Advocacy Intelligence stack. And as an Instructor at Universidad San Martín de Porres (USMP) I lead a Power BI bootcamp — 100+ students trained so far.
To sharpen the strategy side, I'm now pursuing an MSc in Business Analytics at Pontificia Universidad Católica de Chile — ranked #1 in Latin America. My track record includes leading teams that won the HEAD Competition (Mohawk College, 2024) and NASA Space Apps Lima (2021), plus prior BI leadership at Valia (Delaware) and Ove Decors (Montreal). Next step: senior/lead roles where I can grow both the impact and the team.
Power Platform end-to-end
Power BI, Power Apps and Power Automate integrated to enterprise sources.
GenAI · MCPs · Advocacy Intelligence
Custom Model Context Protocols and LLM integrations to unlock Customer Advocacy data for B2B clients.
Team lead & educator
Two 1st-place team-lead awards, 100+ Power BI students taught, stakeholder management across 4 countries.
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Skills & Stack
Databases
BI & Visualization
Power Platform
Cloud & Data
ML / AI · GenAI
Leadership & Delivery
Certifications
PL-300 · Power BI Data Analyst Associate
Microsoft · 2026
End-to-end Power BI data preparation, modeling, visualization and analysis.
View credential ↗
Predictive Analytics Modeler · Intermediate
IBM · 2024
Intermediate-level enterprise modeling with SPSS Modeler for business-critical predictive analytics.
View credential ↗
Enterprise Design Thinking Practitioner
IBM · 2024
IBM's practitioner-level methodology for user-centered problem solving in enterprise contexts.
View credential ↗
Linear Algebra for Machine Learning & Data Science
DeepLearning.AI · 2024
Mathematical foundations of machine learning by Andrew Ng's DeepLearning.AI.
View credential ↗Data Engineering with dbt
LinkedIn Learning · 2025
Modern data transformation with dbt — modeling, testing and documentation.
View credential ↗Microsoft Azure ML Fundamentals
LinkedIn Learning · 2025
Azure Machine Learning studio, pipelines and MLOps foundations.
View credential ↗
Workflows Profesionales con n8n
Platzi · 2025
Production-grade automations with n8n — the workflow engine powering my Wings4U MCPs.
View credential ↗
How Google does Machine Learning
Google Cloud · 2023
Google's approach to ML at scale — data, models, deployment and MLOps.
View credential ↗
Currently building
AI · MCPs · Automation
Where I'm investing my learning right now — shipping real GenAI features into client work, and dogfooding my own AI tooling every day.
01 · Wings4U
Customer Advocacy Intelligence
Building custom MCPs and skill catalogs that let Wings4U package Customer Advocacy insights into premium AI deliverables for B2B clients. Bridging LLM tooling with real advocacy workflows.
Automation Consultant · Wings4U (Prague)02 · OpenClaw
Personal AI stack (OpenClaw)
A personal side project: an AI assistant framework I use at home for home automation, day-to-day routine orchestration and skill prototyping out of curiosity. Pure personal playground for exploring the AI frontier on my own time.
Explore OpenClaw on GitHub ↗03 · Analytics
AI copilot for analytics
Using GenAI as a daily analytics copilot — DAX generation, SQL debugging, requirements gathering with stakeholders, and MCP prototyping. Turning hours of grind into minutes of iteration.
Applied across CQ Fluency + USMP + freelance work
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Featured projects
Award · Featured
HEAD Competition Winner · Mohawk College 2024
Team lead in charge of data strategy and storytelling. We won 1st place out of 40 teams from different Ontario colleges, presenting an analysis poster and a Machine Learning model on the effects of climate change on buildings in Hamilton.
- Power BI
- Looker Studio
- Python (ML)
- Storytelling
BI Dashboard
Environmental Impact Dashboard · Critical Infrastructure
Interactive Looker Studio dashboard to assess the impact of extreme weather on critical infrastructure in Hamilton. Core project of the HEAD competition that took my team to first place.
- Looker Studio
- BigQuery
- SQL
GenAI · Automation
DAX Query Automation · Deepseek + Power Automate
Automation that takes a natural-language prompt and returns DAX queries ready for Power BI, using Deepseek API orchestrated via Power Automate. Speeds up measure development and reduces syntax errors.
- Power Automate
- Deepseek API
- DAX
- LLMs
Automation · OCR
Invoice OCR Automation · Power Automate
Invoice processing solution with OCR + AI Builder in Power Automate. 95% reduction in manual processing time during my time at Ove Decors. Integrated with MySQL to feed Power BI dashboards.
- Power Automate
- AI Builder OCR
- MySQL
- Power BI
Award · Hardware + Data
NASA Space Apps Lima 2021 · SPACE ROOTS
Lead of team SPACE ROOTS, winner among 1600 participants and 200 teams. Designed the mechanical systems of an agricultural module and integrated sensors (humidity, mold, pressure) visualized in Grafana in real time. Global Nominee.
- Grafana
- IoT Sensors
- Mech. Engineering
- Data Viz
Machine Learning
Extreme Weather Risk · Facility Maintenance
Climate data analysis and predictive Machine Learning model on the impact of extreme weather on facility maintenance infrastructure. Paired with an LLM-powered conversational assistant.
- Python
- scikit-learn
- LLMs
- Power BI
More projects & experiments
BI Animations · Repositorio
8 HTML/CSS animations to teach BI concepts: BI cycle, data layers, terminals and comparisons.
- HTML
- CSS
- Storytelling
Apache Airflow Lab
DAGs, sensors, XComs, branching, monitoring and a real satellite project deployed with Docker.
- Airflow
- Docker
- Python
Plataforma de Becas
End-to-end system: scholarship scraper + SQLite + Streamlit app with search and filters.
- Python
- SQLite
- Streamlit
Movies DB · PostgreSQL
Relational database with entity-relationship modeling, documented ERD and advanced analytical queries.
- PostgreSQL
- SQL
- ERD
Bootcamp Power BI · USMP
Branded educational site for the Power BI bootcamp at Universidad San Martín de Porres.
- HTML/CSS
- Power BI
- Edu
Table Joins en Power Automate
Pattern to perform JOINs between tables from different sources within a Power Automate flow.
- Power Automate
- SharePoint
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Experience
Automation Analyst · Consultant
Wings4U · Prague, Czech Republic
Consulting for a global B2B Customer Marketing & Advocacy agency. Designing low-code solutions and building custom MCPs (Model Context Protocols) to power the Customer Advocacy Intelligence stack — packaging AI-driven insights that Wings4U resells to enterprise clients. Working across product, sales and delivery teams to turn advocacy data into revenue-ready deliverables.
Instructor · Power BI Bootcamp
Universidad San Martín de Porres (USMP) · Lima, Perú
Lead instructor of the Power BI bootcamp: end-to-end curriculum (data modeling, DAX, storytelling, dashboards) for 100+ students. Mentoring on real business cases and preparing students to deliver executive-ready reports.
Business Analyst
CQ Fluency · New Jersey, EE.UU.
Extensive tracking of databases to support operations, Python automations (Pandas, MySQL, NumPy) and Power BI dashboards for various teams and Project Managers. Power Automate flows (project hours notifications, comparison vs projected hours) and stakeholder meetings to translate needs into data requirements.
Business Intelligence Engineer
Valia · Delaware, EE.UU.
Over 60 visualization reports in Looker Studio, complex PostgreSQL queries and AWS → BigQuery data transformation. Took part in LLM implementations for tools like Valia's Copilot and integrated HubSpot and Google Analytics APIs for marketing reports.
Product Analyst
Ove Decors · Montreal, Canadá
Power BI dashboards connected to MySQL, OCR automation in Power Automate for invoice processing (−95% time), advanced Excel analyses with pivot tables and web scraping projects on Amazon and Overstock for competitive analysis.
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Education
MSc · Business Analytics
Pontificia Universidad Católica de Chile · Santiago, Chile
Graduate program ranked #1 in Latin America for Business Analytics. Reinforcing my foundation in advanced analytics, business strategy, decision science and applied ML — bridging the gap between data execution and leadership-level decision making.
Graduate Certificate · Analytics for Business Decision Making
Mohawk College · Hamilton, Canadá
Coursework: Applied Machine Learning, CRISP-DM, Data Mining, Web Development, Statistics, Advanced Database Concepts. Graduated with honors (94.2% GPA). 1st place in the HEAD Competition among 80 teams from different colleges.
Diploma · Business Intelligence
Pontificia Universidad Católica del Perú (PUCP)
Power Apps Development, Predictive Analytics, SQL Database Management and Data Visualization with Power BI. House pricing predictive model (+20% vs baseline) and a maintenance app in Power Apps (−15% downtime).
Bachelor of Science · Mechanical Engineering
Pontificia Universidad Católica del Perú (PUCP)
Strong foundation in calculus, statistics and applied physics. Research assistant on 3D printing mechanics simulation and teaching assistant in mechanics for over 100 engineering students.
Want to see the full CV or download the portfolio?
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Awards & Recognition
Higher Education Analytics Data Competition (HEAD)
Mohawk College · Hamilton, Canadá
Team lead in charge of data strategy, management and storytelling. We built an analysis poster and a Machine Learning model on the effects of climate change on buildings in Hamilton.
NASA International Space Apps Challenge · Lima
Equipo SPACE ROOTS
Team lead among 1600 participants and 200 teams. In charge of the engineering of the module\
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Let's talk
Got a project or a role in mind?
I'm open to senior / lead roles in Business Intelligence, Automation and Data Strategy — full-time or consulting — and to advisory conversations. I usually reply in under 24 hours.