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Edwin Santos Vidal

Business Analyst · Automation Consultant · Instructor

Business Analyst and Automation Consultant with 4+ years turning data into decisions for international teams across the US, Canada and Europe. Dual background in Mechanical Engineering and Analytics for Business. Currently leading BI + Power Platform delivery at CQ Fluency (US), consulting on GenAI + MCPs for Wings4U's Customer Advocacy Intelligence (Czech Republic), and teaching a Power BI bootcamp at USMP (100+ students). Pursuing an MSc in Business Analytics at Pontificia Universidad Católica de Chile — ranked #1 in Latin America. Open to senior / lead roles.

Experience

Automation Analyst · Consultant
2026 — Present
Wings4U · Prague, Czech Republic (remote)
  • Consulting for a global B2B Customer Marketing & Advocacy agency serving enterprise tech clients.
  • Designing low-code solutions and building custom MCPs (Model Context Protocols) to power the Customer Advocacy Intelligence stack.
  • Packaging AI-driven insights that Wings4U resells to enterprise clients — from advocacy data to revenue-ready deliverables.
  • Cross-functional work with product, sales and delivery teams to define scope and measure impact.
Business Analyst
2023 — Present
CQ Fluency · New Jersey, USA (remote)
  • Own Power BI dashboards and Power Platform automations for multiple internal teams and Project Managers.
  • Python automations (Pandas, MySQL, NumPy) supporting operations reporting and data quality workflows.
  • Power Automate flows for project hours notifications and comparison against projected hours — reducing manual tracking overhead.
  • Requirements discovery with stakeholders, translating business needs into structured data requirements.
Instructor · Power BI Bootcamp
2026 — Present
Universidad San Martín de Porres (USMP) · Lima, Perú
  • Lead instructor of the Power BI bootcamp: end-to-end curriculum (data modeling, DAX, storytelling, dashboards) for 100+ students.
  • Mentoring on real business cases; preparing students to deliver executive-ready reports.
Business Intelligence Engineer
2022 — 2023
Valia · Delaware, USA (remote)
  • 60+ visualization reports in Looker Studio for internal and client-facing dashboards.
  • Complex PostgreSQL queries and AWS → BigQuery data transformations at scale.
  • Contributed to LLM integrations (Valia's Copilot) and connected HubSpot + Google Analytics APIs for marketing reporting.
Product Analyst
2021 — 2022
Ove Decors · Montreal, Canada (remote)
  • Power BI dashboards connected to MySQL feeding cross-team decisions.
  • Invoice OCR automation with Power Automate + AI Builder — −95% manual processing time.
  • Advanced Excel analytics and web scraping projects (Amazon, Overstock) for competitive intelligence.

Selected Projects

DAX Query Automation — GenAI · Power Automate
  • Natural-language prompt → production-ready DAX for Power BI, orchestrated via Power Automate + Deepseek API. Cuts measure development time and syntax errors.
Environmental Impact Dashboard — HEAD Competition Winner
  • Interactive Looker Studio dashboard on climate risk to Hamilton infrastructure. Team lead, 1st place out of 40 teams across Ontario colleges.
SPACE ROOTS — NASA Space Apps Lima 2021
  • Team lead among 1,600 participants. Designed agricultural module mechanics + integrated humidity/mold/pressure sensors visualized live in Grafana. Global Nominee.